Usability analysis is the study and analysis of a number of characteristic patterns that allow any visitor to conveniently use the site. Identifying such patterns and correcting shortcomings (if any are found) will allow the site owner to increase its attractiveness and, accordingly, increase the ranking of the site.
The purpose of usability testing is to increase traffic and ease of use, conversion and site position in the search engine. Sometimes it is enough to change the color of the button (buy or order) and the purchasing power of the product increases sharply. Happens up to 100 times. This site analysis is very effective for online stores, where complex filling out an order form or arranging delivery scares away potential buyers and prevents them from purchasing a product. To identify these problems, A/B testing of buyer behavior is carried out.
Website usability analysis considers the following testing aspects:
- How site navigation works
- Does your site display correctly in all browsers?
- Speed and ease for the Internet user to find the information he needs
- Are all services working correctly?
- Which pages are complex and therefore unattractive to potential clients?
- What places are not perceived as we expected?
Studying all these reasons and clear recommendations for eliminating them can significantly increase the traffic and attractiveness of the resource for any user.
For an Internet resource, usability analysis is a necessary condition for achieving high results. That is, a multiple increase in site visits by potential buyers.
By ordering a usability analysis from us, you will have an accessible and consistent report on the results of the research and recommendations for correcting the shortcomings we found in your web resource.