High bounce rates and low conversion rates with a stable influx of advertising traffic indicate problems with the usability of the resource interface. Complex navigation, non-obvious placement of order buttons and overloaded application forms cause users to leave for competitors. Usability audit (UX/UI) of the turnkey website in England / International helps to find points of loss of commercial leads, optimize client scenarios and significantly increase the return on current traffic.
What is included in the service
- Analysis of heat maps and Webvisor. Studying video recordings of user visits in Yandex Metrica, clicks, scrolling and attention.
- Evaluation of order and funnel scenarios. Walking through the complete customer journey from the first screen to the final thank you page for your order.
- Audit of mobile usability (Mobile UX). Search for small elements, misaligned buttons and inconvenient menus on smartphone screens.
- Analysis of application collection forms and shopping carts. Reducing the number of input fields, simplifying the Checkout process to reduce abandoned carts.
- Audit contrast and visual accents. Checking the readability of texts, the visibility of call buttons (CTA) and the structure of headings.
- Drawing up prototypes of improvements. Creation of visual diagrams and recommendations for correcting problematic elements in Figma.
Stages of work
- Collecting analytics and recording visits. Analysis of bounce rates by page, study of click maps and Webvisor reports. Completion time is from 1 to 2 working days.
- Expert UX analysis of the interface. Evaluating a resource using a checklist of 100+ usability parameters for PCs and mobile devices. Completion time is from 2 to 4 working days.
- Walkthrough of CJM scenarios. Identifying unnecessary steps when placing an order and difficult searches for the necessary information. Completion time is from 1 to 2 working days.
- Generating a report and recommendations. Drawing up a detailed manual with visual screenshots of errors and prototypes. Completion time is from 2 to 3 working days.
- Presentation and implementation support. Conducting a video meeting with analysis of the results and assistance to layout designers. Completion time 1 business day.
Pricing in England / International
Pricing for a UX/UI audit depends on the scale of the web resource, the depth of the analyzed funnel and the number of screens. You can find out the conditions by calling .
- UX audit of landing page. Analysis of conversion elements, texts, buttons and the mobile version of the landing page.
- UX audit of a corporate website. Checking navigation, service catalog, feedback forms and visual accents.
- UX audit of an online store. In-depth analysis of filters, product cards, carts and ordering scenarios.
Who is it suitable for?
- Projects with expensive advertising. Companies for which traffic from Yandex Direct does not pay off due to poor website conversion.
- E-Commerce Stores with abandoned carts. Trading platforms where users add products but leave before payment.
- Websites after design changes. Organizations that have seen a drop in the flow of incoming applications after a visual redesign.
- Services with custom functionality. Online calculators, offices and configurators with a complex interface.
Guarantees in England / International
- Analysis based on real actions. Recommendations are based on video recordings of visits and user clicks, not guesswork.
- Increase in conversion during implementation. Increasing the percentage of completed applications and calls after the implementation of the prepared technical specifications.
- Clear visual prototypes. Each recommendation is accompanied by illustrations of the format of what was and what became.
- Confidentiality of analytical data. Protection of data on conversion and customer behavior with an NDA agreement.
Why choose England / International
- Expertise in the psychology of UI perception. Application of usability laws (Fitts, Hick, Gestalt principles) in design.
- Focus on mobile traffic. A detailed analysis of the ease of using the site with one hand on smartphone screens.
- Comprehensive work with CRO. Increase conversions without having to increase your current advertising budget.
- Willingness to make independent edits. Implementation of proposed improvements by turnkey's design and web department.
- Conducting A/B testing. Setting up split tests to empirically test the most effective hypotheses.
- Deep understanding of e-commerce. Practical experience in simplifying Checkout procedures in large stores.
Questions & Answers
How is a UX audit different from a technical audit?
A technical audit looks for errors in the code and servers, and a UX audit evaluates the usability of the interface by humans.
How many visits to Webvisor are needed to conduct a quality UX audit?
For an objective analysis, data on 100-300 recorded visits of target users on key pages is sufficient.
Will a UX audit help reduce cart abandonment rates?
Yes, simplification of the order form, elimination of mandatory registration and transparency of delivery calculations reduce waste by 20-40%.
Is it possible to order a UX audit of a separate mobile application?
Yes, a comprehensive audit of the interfaces of iOS and Android mobile applications is carried out with the formation of prototypes.
How long does it take to conduct a UX/UI website audit?
Conducting a full usability audit with the preparation of a visual report takes from 4 to 7 working days.
Order a website usability audit (UX/UI)
To find problem areas of the funnel, simplify the order and increase website conversion in England / International, contact specialists by phone or send a request to info@digital-spec.com.