Analysis is a research method that is characterized by the isolation and study of individual parts of the object of study. The term “analysis” is synonymous with research in general. Analysis is one of the techniques or methods for obtaining results. Analysis (audit) of a site is a series of measures aimed at identifying the reasons that hinder the development of a given site. If you are interested in website analysis and audit, it means the website is not working as you expected and, accordingly, is not fulfilling its main function - increasing the flow of customers and profit growth.
Here are some reasons why websites are not working properly:
- perhaps the necessary headers are not specified;
- missing or unprofessionally made content;
- The site design is not adapted for mobile devices;
- navigation or structure is unclear (possibly both);
- lack of necessary information (contacts, prices, etc.);
- insufficient information about your company and its advantages, etc.
The list of requirements is constantly updated by search engines. Today it includes more than a thousand factors influencing the ranking of a site in Yandex and Google.
Audit allows you to find out what errors prevent your site from moving quickly and being in the TOP positions of search engines.
The purpose of the analysis (audit) is to identify errors that hinder the development of the resource and develop recommendations for correcting them.
Audit consists of:
- checking sites according to search engine requirements
- checking the correctness of the site structure
- availability and content analysis
- drawing up correct queries by which any Internet user can find the product or service he is interested in
- analysis of the behavior and progress on the site of users who click on your resource
- comparison of your site with competitors' sites.
Types of audit:
- Usability (usability) - analysis, helps to determine the degree of ease of use of the site for ordinary visitors
- Technical analysis - analysis of the technical parameters of your resource for correct ranking. This is the first step towards the effective functioning of the site.
- SEO analysis is an assessment of the degree of integration with social networks and search engines, that is, not only the attractiveness of the site for search engines, but also the attractiveness for the user (potential client)
- Analyzing competitors' websites is a prerequisite for the successful development of your business.
- Comprehensive analysis - analytics that includes a complex of the above types of analysis (audit)
All types of analysis are used both to obtain new knowledge and to systematically improve existing results.
Analytical procedures are one of the main cognitive tasks for achieving the best performance results.