Up to 90% of potential buyers study reviews and background information before placing an order or visiting a company. The presence of fake negative ratings or responses from competitors in the TOP 10 search results leads to the failure of transactions and direct financial losses. SERM & Brand Reputation in turnkey search in England / International includes a set of measures to remove unwanted materials, stimulate positive ratings and handle complaints.
What is included in the service
- Audit reputational background. An in-depth analysis of the first three pages of Yandex and Google search results for brand queries of the company and its managers.
- Removing false reviews. Moderation of slander, black PR and removal of responses without evidence through legal appeals to sites.
- Displacement of negativity from the TOP 10. Promotion of positive articles, profiles on social networks and geoservices to displace unwanted links.
- Optimization of cards on review sites. Creation and design of company profiles on Yell, Otzovik, Irecommend, Zoon and specialized portals.
- Stimulating real clients. Development of implementation of motivational scenarios to collect honest positive feedback.
- Regular SERM monitoring. Automatic and manual tracking of new brand mentions in the media, blogs and social networks.
Stages of work
- Reputation audit. Collecting the sentiment of mentions, determining the share of positive and negative in the TOP-20 search engines. Completion time is from 2 to 4 working days.
- SERM strategy development. Preparing a displacement plan, collecting positive feedback and official responses on behalf of the company. Completion time is from 3 to 5 working days.
- Creating a managed information field. Publication of expert materials, press releases and registered brand cards. Completion time is from 7 to 15 working days.
- Promotion of controlled sites. Search engine optimization of official profiles to quickly reach the top. Completion time is from 15 to 40 working days.
- Monthly support and response. Processing new responses, resolving conflicts with clients and reporting on sentiment. Regular work.
Pricing in England / International
Pricing for reputation management is calculated based on the number of negative resources in search results, the complexity of moderation and the number of sites. You can find out the price by calling .
- Local SERM. Working with geoservices, profiles on maps and processing reviews for offline points of sale.
- Comprehensive SERM. Complete cleaning of the TOP 10 search results of Yandex and Google from negativity with the publication of articles.
- Brand protection and PR. Constant monitoring of the information field, removal of slander and creation of a positive image in the media.
Who is it suitable for?
- Medical clinics and services. Organizations where the choice of doctor and services directly depends on the ratings and responses of patients.
- Developers and builders. Real estate companies, where one negative review can derail a major deal.
- E-Commerce Stores and brands. Trading platforms to maintain high ratings on map services and review sites.
- Financial and insurance companies. A business segment that requires the maximum level of trust from customers.
Guarantees in England / International
- Improving the tone of the search results. Replacement of unwanted links to official controlled resources in the TOP 10.
- White ORM methods. Reputation development without cheating by bots, causing blocking by sites.
- Confidentiality of conditions. Signing a non-disclosure agreement NDA before the start of analytical work.
- Official representation. Competent preparation by lawyers of claims against the administrations of review sites.
Why choose England / International
- Deep understanding of consumer psychology. Write responses to reviews that neutralize negativity and demonstrate concern for customers.
- Synergy of SEO and PR technologies. Bringing controlled media resources to the top through practical search engine promotion skills.
- Experience in removing difficult materials. Well-established algorithms for interaction with technical support of key sites.
- Responsiveness. Identification of new negative publications within a few hours of their appearance.
- Transparent evaluation metrics. Recording rating dynamics on maps, review pages and changes in search positions.
- Individual neutralization strategy. Development of a unique conflict resolution scenario for the characteristics of each niche.
Questions & Answers
Is it possible to completely remove a negative review from a search?
Removal from the source site itself is possible if you violate laws or site rules. In other cases, the negative link is pushed out of the first page of the search results.
How long does it take to clear the first page of Yandex and Google?
The first results of displacement appear after 3-4 weeks. The complete formation of a positive TOP-10 takes from 2 to 4 months of systematic work.
Should you respond to negative reviews on the Internet?
Yes, a constructive and polite response from the company shows potential customers responsibility and willingness to resolve issues that arise.
How to get customers to write positive reviews?
The mechanics of SMS mailings with direct links to cards, discounts on the next order and QR codes on cash register receipts are used.
What are brand queries in SERM?
These are search phrases containing the name of a company, executives, or brands combined with the words reviews, ratings, or hype.
Order SERM & Brand Reputation
To protect business reputation and displace negative feedback in England / International, contact specialists by phone or send the website address to info@digital-spec.com.