PPC Advertising in Yandex Direct and Google Ads gives results where SEO takes months: the first applications appear 5-7 business days after launch. We set up advertising for businesses in England / International, where every ruble of the advertising budget is tied to a specific audience and a specific action. Search campaigns, YAN, retargeting, smart banners - we choose the format for the task, and not out of habit. All management is carried out in the office, to which you always have access.
What is included in setting up contextual advertising
Niche and competitor analysis. Before launching, we study what ads competitors are running, for what queries, with what offer. This allows you not to spend your budget on positions where it is difficult to win, and to find entry points with high conversion.
Semantic Core Research. We collect key phrases through Wordstat, parsers and analysis of search suggestions. We form hot, warm and information clusters. We add negative keywords before launch to cut off untargeted traffic immediately.
Creating a structure for campaigns and ads. We write ad texts for each group of requests: heading 1, heading 2, description, quick links, clarifications. Each ad leads to a relevant landing page.
Technical setup of offices. We connect Yandex Metrica and Google Analytics 4, set up goals for applications and calls, and put UTM tags on all ads. Once launched, conversion data is visible in real time.
Launch and moderation. We send campaigns for review, monitor the status of ads, and adjust wording if necessary. The start of shows occurs without delay.
Maintenance and monthly optimization. Every week we check the search queries for which impressions were made, add negative keywords, and adjust bids and texts. Once a month we send a report with indicators of CTR, CPC, application cost and conversion dynamics.
Stages of work
Brief and site audit - 1-2 working days. Fill out a brief describing the product and target audience. We check landing pages: loading speed, presence of feedback forms, correct display on mobile phones. If the page is not ready for traffic, we talk about it before launch, and not after the budget has been drained.
Collection of semantics and negative keywords - 2-3 working days. We collect a pool of key phrases and cluster them by intent and temperature. At the same time, we create a list of negative keywords of 200-500 positions, depending on the niche.
Writing advertisements and setting up accounts - 2-3 working days. We create a campaign structure in Yandex Direct and, if necessary, in Google Ads. We register advertisements, upload images for YAN, connect extensions.
Launch and moderation - 1 working day. We launch advertising, go through moderation, and control the start of impressions. In the first 48 hours, we monitor bids and the percentage of auction coverage.
First month optimization - for 4 weeks. We analyze the search queries that received clicks. We disable ineffective sites in YAN, test header options, and adjust bids by time of day and device.
Monthly report and strategy adjustments - once a month. We provide a report in table format: impressions, clicks, CTR, expenses, applications, application cost. We discuss the results and plan changes for the next period.
Pricing in England / International
Pricing consists of two parts: payment for a specialist’s work and an advertising budget, which goes directly to Yandex or Google. We do not include a budget in our check and do not take a percentage of the expense.
Setting up turnkey. One-time work: collecting semantics, writing ads, technical settings, launch. Suitable for those who plan to run campaigns independently or already have a full-time specialist.
Setup plus management. Setup and monthly support: bid optimization, adding negative keywords, A/B tests of ads, monthly report. Suitable for businesses without their own PPC specialist.
Managing existing campaigns. We take already configured campaigns into work, conduct an audit and move on to optimization without restarting. Pricing depends on the volume of campaigns and the frequency of changes.
We determine the exact cost after studying your niche, competition in the auction and the volume of semantics. Call .
Who is suitable for contextual advertising?
Business with a short transaction cycle. Delivery, repairs, home services, legal advice - where the client makes a decision in 1-2 days. Context produces applications quickly and predictably.
Companies with seasonal demand. Travel agencies, air conditioner sellers, accounting services during the reporting period. Advertising turns on at the right time and turns off when the season is over.
New projects without organic traffic. Just opened or launched a new product - SEO will give results in 3-6 months, context will begin to bring clients in a week.
E-commerce webstores with product catalogue. Shopping campaigns in Yandex Market and Google Shopping show a product card with a price directly in the search. The CTR for such ads is higher than for text ads at the same rate.
Guarantees in England / International
Access to the office. An advertising account is created using your details or transferred to you in full at the start of cooperation. You see all consumption in real time.
Transparent reporting. Once a month we send you a table with a breakdown of campaigns, ads and key phrases. No rounded numbers - only data from Yandex and Google accounts.
Work under contract. We fix the scope of work, deadlines and responsibilities of the parties. The advertising budget goes directly through your account; we do not hold other people's money.
Account independence. If you decide to change contractor, the account with the entire campaign history, accumulated statistics and audience lists will remain with you.
Terms by agreement. We fix the launch date for the first campaigns at the start. If there is a delay on our part, we inform you in advance, and not after the fact.
Why choose us in England / International
We share the budget and payment for the work. The advertising budget goes directly to Yandex and Google, not through us. You know exactly how much you spent on clicks and how much you paid for setup.
Semantics are collected manually. We do not use automated tools as our only source. We check each cluster to see if there are any information requests, duplicates, or low frequencies with zero traffic.
We work within one region. For England / International, we set up geotargeting specifically, taking into account the areas and radius from your point of sale. This reduces the cost of the application compared to showings throughout Belarus.
We connect analytics before launch. Metrica, Google Analytics 4, goals for applications and calls are configured before the start of impressions. From day one, you can see which ads are converting and which are just wasting your budget.
Report without empty metrics. We include in the report only those data that affect the business result: the number of applications, the cost of the application, the dynamics of CTR for ads. We indicate impressions and coverage as reference information.
No long-term commitment. The minimum period of maintenance is 3 months: this is the time during which campaigns accumulate statistics and are optimized. Continue further if you are satisfied with the result.
Questions & Answers
How much does contextual advertising cost in Yandex Direct in Minsk?
Pricing consists of two parts. Payment for the work of a specialist in setting up and maintaining depends on the volume of campaigns and is agreed upon before the start. The advertising budget is money that goes directly to Yandex or Google, we do not touch them. The approximate minimum advertising budget to start in England / International is from 105 $ per month in simple niches.
How many days will it take for the first applications to appear?
After passing moderation, the first clicks begin on the same day. Applications usually appear within 3-7 business days, depending on the niche and budget size. The first two weeks are the period of primary optimization, when the campaign gains statistics.
Do you need a big budget to start?
It all depends on the competitiveness of the niche. In a number of areas, 200-140 $ per month is enough to receive a stable flow of applications. In niches with a high cost per click - legal services, real estate, medicine - the budget is higher. We evaluate the auction before the start and give realistic numbers.
Do you work only with Yandex Direct or with Google Ads too?
We work with both systems. For Belarus, Yandex Direct provides greater coverage in search, Google Ads is relevant for product campaigns and audiences that use foreign services. We often launch both systems in parallel, dividing the budget based on the results of the test period.
Will I still have my account if I stop working with you?
Yes. An advertising account is initially created using your details or transferred in the first days of work. The entire campaign history, statistics, audience lists are your property. We operate as limited access representatives.
How to control how your advertising budget is spent?
You have direct access to your Yandex Direct and Google Ads account. You see every ad, every request and every ruble spent in real time. Additionally, once a month we send a structured report with conversion analytics.
Can you use already configured campaigns?
Yes, we audit existing campaigns and take control of them. First, we look at the structure, semantics, quality of ads and goal settings. Based on the results of the audit, we determine what needs to be corrected and in what order. You don't always need to restart from scratch.
Discuss advertising launch
Tell us about your business and task: what product do you sell, what region do you work in, what budget are you planning. We will evaluate the competition in the auction and tell you what to realistically expect from contextual advertising in your niche.
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