More than 60% of search traffic in Belarus comes from mobile devices. If a website is not displayed correctly on a smartphone, the user closes it in the first seconds and moves on to a competitor. Google and Yandex take mobile adaptation into account when ranking. A bad mobile version means a loss of traffic, positions and applications at the same time.
What is included in creating a mobile version
Audit the current state. We test the site on devices of different sizes and browsers. We fix problems: horizontal scrolling, small font, non-clickable buttons, crooked layout, slow loading. We check using Google PageSpeed Insights and Mobile-Friendly Test.
Responsive layout. We adapt the site to all screens using CSS media queries. Flexible grids, scalable images, responsive typography. One code - correct view on any device.
Mobile UX. Buttons of sufficient size for touching, padding between clickable elements, convenient forms for entering from a telephone keypad. Burger menu or bottom navigation for compact display.
Optimization of media files. We convert images to WebP, configure lazy loading, and compress without losing quality. For mobile phones, we serve smaller images via srcset.
Accelerate loading on mobile devices. Minification of CSS/JS, critical CSS inline, elimination of render-blocking resources. The goal is LCP (Largest Contentful Paint) less than 2.5 seconds on 4G.
Mobile specific elements. Tap-to-call button, sending geolocation, integration with instant messengers. Push notifications via Progressive Web App if necessary.
Stages of work
Audit mobile version - 1-2 days. Manual testing on devices + automatic tools. List of problems with priorities and preliminary assessment of the amount of work.
Mobile UX Design - 1-3 days. For complex changes - wireframes of the mobile version. For simple adaptation, go straight to layout.
Responsive layout - 5-20 days depending on volume. We adapt page templates for mobile devices. We test at every breakpoint.
Performance optimization - 2-5 days. Working with images, CSS/JS, caching. Measurements before and after each change.
Testing - 2-3 days. Testing on real devices: iPhone, Android of various sizes. Checking in Chrome, Safari, Samsung Browser. Final PageSpeed measurement.
Deployment and monitoring - 1 day. Publishing to the production server, monitoring errors and indicators in the first days.
Pricing in England / International
Pricing depends on the current state of the site and the amount of changes required.
Adaptation of the finished design. The site already has the basics, you just need to improve the mobile display. We fix specific problems without redoing the entire layout.
Responsive processing. The site is not adapted at all or poorly adapted. We redesign templates from scratch to support all devices. Complete redesign of the mobile version.
Optimization + adaptation. Complex: mobile layout + loading speed optimization. For sites where you need to improve both the appearance and Core Web Vitals performance.
Call and we’ll evaluate the site and tell you the cost.
Who is it suitable for?
Sites with a high share of mobile traffic. If Yandex Metrica shows 50%+ from mobile, and conversion from mobile is several times lower, it’s time to fix it.
E-commerce Stores. Mobile version of the shopping cart and checkout directly affects revenue. An inconvenient form on the phone is abandoned carts.
Sites that fall in search results. Google Mobile-First Indexing: The quality of the mobile version affects search rankings for all devices.
Outdated sites without adaptation. Websites created before 2015, as a rule, do not have a high-quality mobile version. Adaptation without a complete redesign is a quick way to improve performance.
Guarantees in England / International
Testing on real devices. Not only in emulators. We check on iPhone, Samsung, budget Android smartphones. The emulator is not a substitute for a real test.
Measurements before and after. We record PageSpeed Mobile Score, LCP, CLS before and after work. You see a concrete improvement in the numbers.
Lossless SEO. Customization does not affect URLs, meta tags, or content. Positions after adaptation improve or remain at the same level.
Warranty period 30 days. If, after adaptation, problems are discovered on any device, we will fix it for free.
Why choose England / International
We are testing it on the Belarusian audience. We know which devices and browsers are most common among users in Belarus.
We don't remake what works. We make the minimum necessary changes to solve specific problems. We do not offer a complete redesign where adaptation is sufficient.
We know the features of CMS. WordPress, Bitrix, MODX, custom development - each platform has its own approach to adaptation without conflicts with existing code.
Productivity is a priority. Mobile Version should not only look right, but also load quickly. We don’t stop at layout - we optimize performance.
Questions & Answers
Do you need a separate mobile version or is adaptive layout sufficient?
In most cases, responsive design is sufficient - one site is displayed correctly on all devices. A separate mobile version on the m.example.com subdomain is currently not recommended - it is more difficult to support and worse for SEO.
What are Core Web Vitals and why is it important?
Core Web Vitals are Google metrics that measure user experience: load speed (LCP), interactivity (FID/INP), and visual stability (CLS). Google has been using them as a ranking factor since 2021. Poor performance is a minus for positions.
How long does adaptation take?
Simple adaptation of a business card website - 3-5 days. Complete responsive redesign of an average website - 10-20 days. E-commerce Store - 2-4 weeks. Depends on the volume of templates and the current state of the code.
Order mobile adaptation
Send us a link to your website and we’ll do a quick check and tell you exactly what needs to be fixed and how much it will cost.
Call: